March 25, 2010
Integrate VOC in Marketing Plans
In today’s rapid paced, highly competitive landscape, and uncertain economic conditions, dollars are tight. When we launch an expensive marketing program we need to know it will address the customers’ real needs. Because if the programs don’t address the real needs, we won’t achieve the kind of return on investment we’re hoping for. Spending that kind of money without some kind of guarantee of attracting customers is a poor business decision. So how can we be sure our programs meet the customers’ needs? One way is by integrating customer feedback into program design. Read more
March 17, 2010
6 Things to Avoid in Process Mapping
Think process mapping is easy? It is really a skill that gets better the more you use it. Let’s look at some common mistakes as well as some recommendations to make your process maps great. Read more
